Athlete holding a heavy dumbbell

Standards over ego

The New
Standard of
Human
Performance

Individualized bodybuilding and lifestyle coaching built around disciplined execution, intelligent training, strategic nutrition, and evidence-informed decisions.

Apply for coaching
Discipline
in motion
Disciplined execution Individualized coaching Evidence-informed decisions Long-term progress A higher standard Disciplined execution Individualized coaching Evidence-informed decisions Long-term progress A higher standard
Individualized
coaching
Built around you
Training + nutritionOne complete system
Intelligent
adjustments
Driven by your response
Long-term progressA higher standard
Stacked iron weight plates

More than a program

Online coaching
for a higher standard

Kinetic Standard provides individualized online coaching for driven individuals who want to improve their physique, performance, and lifestyle.

Your training, nutrition, cardio, recovery priorities, and progress strategy are built around your goals, schedule, current condition, training history, performance, recovery, and real-world response.

This is not a generic template. Your plan evolves as you evolve.

Apply for coaching

The Kinetic Standard

The principles behind the process

Mindset

The standards, focus, and perspective that shape your daily decisions.

Discipline

Consistent execution regardless of temporary motivation.

Performance

Training, nutrition, recovery, and progression working together.

Purpose

A process built around lasting improvement, not short-term hype.

Movement creates potential.Method creates consistency.Discipline drives results.Evolution never ends.

Coaching tiers

Same foundation. Different levels of support.

Silver

$199 / month

  • Individualized training + nutrition
  • Biweekly check-ins
  • Email support
  • Form feedback as needed
  • 12-week commitment
Apply now

Gold

$249 / month

  • Individualized training + nutrition
  • Weekly check-ins with form review
  • Video feedback
  • Priority messaging
  • Priority coaching support
  • 12-week commitment
Apply now

Black

$349 / month

  • Individualized training + nutrition
  • Weekly check-ins with detailed video review
  • Priority direct access
  • Voice message support
  • Monthly one-on-one strategy calls
  • High-touch coaching access
  • Limited client spots
  • 12-week commitment
Apply now

Every tier includes individualized training and nutrition.
The difference is the level of access and support.

Why 12 weeks?

Meaningful coaching requires enough time to establish a baseline, execute consistently, assess your response, make intelligent adjustments, and allow those adjustments to work.

Kinetic Standard is built around long-term progression, not short-term fixes.

The Kinetic Framework

A simple, effective process.

1. Apply

Tell us about your goals, background, schedule, and current situation.

2. Assess

We review your application, current condition, training history, nutrition, lifestyle, and needs.

3. Execute

You receive your individualized training, nutrition, cardio, and progress strategy.

4. Evolve

We review your response, refine the plan, and make intelligent adjustments over time.

No cookie-cutter coaching

Built around the individual

Kinetic Standard does not force every client into the same program.

We assess the athlete, build the prescription, measure the response, and adjust from real data.

Training volume, exercise selection, nutrition, cardio, recovery, and progression are determined by what the individual needs and can recover from—not by a one-size-fits-all template.

Assess
Prescribe
Execute
Measure
Review
Adjust
Repeat
No random changes.No unnecessary complexity.No volume for volume’s sake.No cookie-cutter plans.

Coaching the whole picture

Physique

Current condition, muscular balance, lagging areas, progress photos

Training

Execution, effort, exercise selection, volume, progression, performance

Nutrition

Calories, macros, meal structure, peri-workout nutrition, food quality, digestion

Recovery

Sleep, fatigue, stress, soreness, schedule, workload

Activity + Cardio

Daily activity, cardiovascular work, recovery cost, phase demands

Feedback

Bodyweight trends, adherence, hunger, digestion, performance, client communication

Changes are made because the evidence supports a change—not simply because another week has passed.

Who Kinetic Standard is for

People serious about building a better physique

Bodybuilding-focused clients who want structure and accountability

Lifestyle clients who want a higher level of execution

People willing to communicate honestly and follow the process

Clients who want individualized coaching rather than generic plans

People prepared to train with intent and stay consistent long enough to evaluate results

The philosophy

Standards over ego

Kinetic Standard is built around the belief that progress comes from disciplined execution, honest assessment, intelligent adjustment, and consistency over time.

The goal is not to chase complexity.
The goal is to make the right decisions, execute them well, and keep evolving.

Are you ready
for a higher standard?

Apply for coaching

Better habits.
Stronger discipline.
Smarter execution.
Real progress.
A higher standard.

Frequently asked questions

Is training included?

Yes. Every coaching tier includes individualized training.

Is nutrition included?

Yes. Every coaching tier includes individualized nutrition built around your goals, schedule, training demands, digestion, and progress.

How long is the commitment?

Kinetic Standard begins with a 12-week initial commitment so there is enough time to establish a baseline, evaluate your response, and make meaningful adjustments.

How are plans adjusted?

Adjustments are based on progress data, training performance, recovery, adherence, digestion, bodyweight trends, photos, and client feedback.

Is this only for competitive bodybuilders?

No. Kinetic Standard can work with bodybuilding-focused and lifestyle clients who want a structured, individualized approach.

Do I need to be advanced?

No. What matters more is being coachable, consistent, honest in check-ins, and willing to execute the plan.

How do I get started?

Click Apply for Coaching and complete the application. Your information will be reviewed for fit before onboarding.